The only design store you'll ever need

Primary is an invite-only marketplace that brings luxury boutiques & independent designers under one roof

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If you're a luxury boutique or an independent designer, here's why you should be on Primary

We value your exclusivity

We know that hand-crafted, well designed products are hard to come by. That's why we only work with boutiques and designers who take their passion seriously.

We know that the story is as important

Every product page can be custom-made to add product videos, quotes from buyers, to the awards and mentions or a product. There is a reason behing the existence of every product & you can now tell that exactly.

We believe in your philosophy

We've made sure that your buyer understand the intention behind every product you make. There is a section devoted to you to express your design beliefs in a clean editorial manner.

We respect your individuality

We don't leave your side when we decide to work with you, we'll make sure you have everything you need to be successful. From zero-starting fee to personalized help in making your shop shine. We'll be there.